We are a social media company powered by premium content, connecting readers and style enthusiasts with brands and experts.
Founded in 2009 and based in New York City, StyleCaster reaches more than 5.5 million unique monthly visitors through its owned and operated properties, and has partnered with more than 60 top-tier advertising partners since launch.
Our expansive portfolio includes the flagship property, StyleCaster, as well as StyleCaster Community, Beauty High, The Vivant, Daily Makeover, Makeover Solutions, and The Masthead.
Our Mission
Our goal is to bring style to the people, empowering millions of readers to discover and share their style through inspiring features, expert tips, and innovative resources.
Through our portfolio of editorial properties—StyleCaster, Beauty High, The Vivant, and Daily Makeover—we offer an optimistic, tactical approach style from every angle. Through the fast-growing StyleCaster Community, we offer our readers a new way to engage with style and beauty content—and then share it!
Founding partner and CEO of StyleCaster Media Group, Goldberg is responsible for all aspects of the company’s business operations and development. He is an innovative entrepreneur with multi-faceted expertise in marketing, strategy, pop culture, consumer behavior, and business development.
Prior to launching StyleCaster in 2008, Goldberg served as Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. He worked closely with some of the world’s best-known brand equities including Nike, Coca-Cola, Wrigley’s and Microsoft.
Previous to LRMR, Goldberg was Director of Business Development for Steve Stoute at Translation Consultation + Brand Imaging. The firm combines pop culture and strategic brand positioning to connect Fortune 500 companies to the mindsets of young adults.
In addition to StyleCaster, Goldberg is also the co-founder of Sociocast Networks, a real-time social intelligence platform. He has been instrumental in starting such successful ventures as Last Pictures, Qwiki and Contender, among others.
Goldberg holds undergraduate degrees in economics and political science, as well as a master’s degree in sports business from New York University. He currently resides in New York City.
The Team.
David Goldberg
Co-Founder and President
As co-founding partner and director of sales for StyleCaster Media Group, David Goldberg spearheads revenue-generating partnerships and the company’s day-to-day sales activity. He comes to the StyleCaster team with a background in style and consumer technology, as well as a genuine passion for his clients’ success.
Goldberg made the move to StyleCaster after working at CNET, which he joined in 2006. There, he handled the executive sales for both financial and consumer companies based in New York, Connecticut and San Francisco. Goldberg’s high-profile client roster included American Express, LG, IBM, Sony, Starwood Hotels, Toyota, Heineken, Gillette, Xbox, Gap and Victoria’s Secret.
Prior to CNET, Goldberg served as executive understudy to the founder and CEO of Theory, a high-end contemporary apparel label.
Goldberg holds a Bachelor of Science degree from New York University, where he studied political science with a minor in film. He resides in New York City.
The Team.
Gretchen Tibbits
VP of Finance and Operations
Gretchen Tibbits brings general management, strategy, finance, strategic branding, and operations expertise to her role as Vice President Finance & Operations for StyleCaster.
Before joining the StyleCaster team, Ms. Tibbits owned GMT Consulting, which provided strategic and operational insights to companies in the digital and traditional media, sports, women’s business, and non-profit industries. Prior to owning her own business, Ms. Tibbits was the Vice President, Group Administration for Hearst Business Media, a division of the Hearst Corporation. Ms. Tibbits oversaw four properties, with revenues totaling more than $100 million, providing business strategy expertise and introducing business sensibilities to these electronic media businesses. She was charged with building the division by identifying internal growth prospects and participating in acquisition activities. Prior to her tenure at Hearst, Ms. Tibbits was Sr. Director, Business Operations and Development (Chief Operating Officer) for ESPN Outdoors. Properties for which she was responsible included television programming, print publications, a professional league & associated events, a membership organization of over 500,000, and multiple websites.
Ms. Tibbits was part of the management team at WorkingWomanNetwork, owner of Working Woman, Working Mother, and Ms. magazines and the National Association for Female Executives (NAFE). Ms. Tibbits was the President of NAFE, a for-profit association with over 125,000 members, and the Vice President of Corporate Development, responsible for financial planning and strategy for the firm as well as brand extensions and licensing. She was a key member of the team that envisioned and built WorkingWoman.com, a website with multiple content channels, social networking aspects, and small business applications. Her early career included finance roles at media and financial services companies.
Ms. Tibbits holds an MBA in Finance and Management from NYU, where she was a Stern scholar, and a BA from the University of Virginia, where she was an Echols scholar and a Lawn Resident. Ms. Tibbits continues to serve on a number of boards for the University of Virginia. She is a struggling golfer, theater lover, world traveler, and an avid wine collector.
The Team.
Laurel Pinson
Editor-in-Chief
As Editor in Chief of StyleCaster Media Group, Laurel Pinson steers the content and editorial strategy for all of the StyleCaster properties.
Laurel comes to StyleCaster from NBC Universal, where she spearheaded fashion and shopping content as a managing editor in the company’s Local Media division. There, she leveraged her previous experience at Lucky magazine and AOL Stylelist to foster the company’s growth in the digital lifestyle sector.
In addition to her digital duties at NBC, Laurel served as the face of fashion for NBC New York on New York Live, WNBC, and most notably Taxi TV. Laurel has been a style contributor to various national and local broadcast outlets, including CBS Early Show and NBC’s Today show.
Laurel graduated from Yale University summa cum laude with degrees in English and Theater Studies.
The Team.
Sam Stahl
VP of Sales
As the Vice President of Sales, Stahl is responsible for revenue growth of the Media business of StyleCaster. He manages day-to-day sales operations including national sellers, integrated marketing, and sales support.
Prior to StyleCaster, Sam was Vice President of Sales at CollegeHumor Media (an IAC-owned business), where he managed the national sales team selling digital advertising, including display, video, syndication, and branded content. He was responsible for developing ad sales strategies that resulted in significant revenue growth, and reported directly to the CEO of CollegeHumor Media.
Sam has also sold ads for Playboy Magazine, blip.tv, and Adweek Magazine.
Sam was born and raised in Atlanta, GA and graduated with a BA in English Literature from Emory University.
The Team.
Matt Knapp
VP of Technology
Matthew Knapp has 15 years of leadership in finance, technology and media. As Vice President of Technology, he is responsible for the innovation and delivery of the industry’ s leading mobile, HTML5 and Flash products to Stylecaster’s Fortune 500 clients. Matthew also oversees the success and upward growth of Stylecaster’s multiple media and mobile properties.
Prior to Stylecaster, Matthew led an international team building web and mobile apps that were found in the top five most downloaded of the Apple App Store, Kindle App Store and Android Marketplace. The technology and design can also be found powering applications for clients including L’Oreal, Proctor & Gamble, Novartis, and Amazon.
Before Stylecaster, Matthew developed and then managed a leading benefits and Human Resources portal, covering millions of employees and hundreds of millions in premiums. After two successful acquisitions, Matthew moved to New York City, continuing to serve in advisory roles before diving headfirst into the fashion and beauty space.
Matthew graduated with a degree in Environmental Economics from the University of Georgia and each fall ardently supports their success on the football field.
The Founders.
Albert Azout
Co-Founder
Albert is the founder and CEO of Sociocast and is a co-counder of NYC-based StyleCaster, the fastest-growing women’s lifestyle platform on the web. He is also a co-founder of Sub Rosa, a top digital advertising firm in New York City. Prior to Sociocast, Albert worked at Lehman Brothers where he built his quantitative and engineering background. He graduated from Babson College with a B.A. in Business Administration and serves on the advisory board of various start-ups including Last Pictures, Qwiki, Contender.com, and CassaDecor.
The Founders.
Doug Imbruce
Co-Founder
Doug Imbruce is the founder and CEO of Qwiki, a New York-based technology company pioneering on-the-fly media creation.
Imbruce launched Qwiki at TechCrunch Disrupt in September 2010, where the company won the prize for Best Startup.
After millions of downloads, Qwiki’s iPad app was named the #1 search app in Apple’s 2011 App Store Rewind. In 2012, Qwiki’s product was integrated within the Bing search engine and thousands of additional publishing partners, including ABC News, Yahoo!, and Time.
Qwiki has raised $10.5 million to date, with founders of Facebook, YouTube and Groupon among its investors. Before Qwiki, Imbruce founded “The U,” an educational content network that helped over a million students per year select and pursue higher education. The U was acquired by a private equity firm in 2008.
Imbruce began his career at Warner Bros. Television and holds a B.A. from Columbia University.
The Founders.
Maverick Carter
Co-Founder
Maverick Carter currently serves as the CEO of LRMR Marketing, an integrated marketing services company well known for its representation of NBA superstar LeBron James. The company also provides consulting services for Fortune 500 companies looking to engage in Sports and Entertainment in addition to a select group of high profile athletes and celebrities. Mr. Carter attended Western Michigan University.
The Founders.
Brandon Perlman
Co-Founder
Brandon Perlman is a content-focused marketing strategist and entrepreneur in New York’s burgeoning startup scene.
Most recently he was the Director of Marketing Strategy for Hearst Digital Media where he focused on innovation in the digital publishing field.
Prior to that he was the Digital Director for DEPARTURES magazine, where he developed the online business for Departures.com centered around luxury travel and lifestyle.
Brandon began his career at American Express and holds a B.A. in Electronic Media from the George Washington University in Washington, D.C.
The Board of Directors.
Josh Linkner
Josh Linkner is The New York Times-bestselling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, named one of the top 10 business books of 2011. Josh is the CEO and Managing Partner of Detroit Venture Partners. Together with business partners Earvin “Magic” Johnson and NBA team owner Dan Gilbert, Josh is actively rebuilding urban areas through technology and entrepreneurship. Josh is also Adjunct Professor of Applied Creativity at the University of Michigan.
Josh is the founder, Chairman and former CEO of ePrize, the largest interactive promotion agency in the world providing digital marketing services for 74 of the top 100 brands.
Prior to ePrize, Josh was the founder and CEO of three other successful technology companies. He has been honored as the Ernst & Young Entrepreneur of the Year and is a President Barack Obama Champion of Change award recipient. Josh is a regular columnist for Fast Company and Inc. Magazine, and his work has been featured in The Wall Street Journal, Forbes, USA Today, and The New York Times. Josh is also a Berklee-trained professional jazz guitarist performing regularly in jazz clubs throughout the United States.
Most importantly, Josh is on a mission to make the world more creative.
The Board of Directors.
Bo Peabody
Bo Peabody is a Venture Partner with Greycroft LLC, based in the New York office.
Peabody is also co-founder and Managing General Partner of Village Ventures, an early stage venture firm with over $175M under management as well as the parent company of LeverPoint, a financial services platform for venture, private equity and real estate funds.
In 1992, Peabody founded Tripod, Inc., one of the original social networks. Tripod was sold to Lycos in 1998 and Peabody became Vice President of Network Strategy. Lycos was sold to Spain’s Terra Networks in 2001. In 1998, Peabody co-founded Streetmail (now called Everyday Health); in 2000, he co-founded VoodooVox; in 2004, he co-founded HealthGuru Media; and in 2006 he co-founded UplayMe. Peabody also co-owns Mezze, Inc, a hospitality group consisting of two award-winning restaurants.
Peabody is an expert in consumer-oriented businesses and has invested in Pump Audio (sold to Getty), DigiSynd (sold to Disney), Babble (sold to Disney), Makeover Solutions, Quirky, and Tech Media Network. He has been featured in major business and consumer publications, and has received numerous honors. Peabody wrote a book for entrepreneurs called Lucky or Smart?, which was published by Random House in January 2005.
A graduate of Williams College, Peabody resides in New York City and is a Trustee of The Academy at Charlemont.
The Board of Directors.
Doug McCormick
Doug has been a Venture Partner of Rho Ventures at Rho Capital Partners, Inc. since 2006. Mr. McCormick began working with Rho Capital in 2000. He oversees venture activities at the Rho Capital Partner.
He is a Venture Partner of PrePlay, Inc. and serves as its Advisor. His professional business operational experience is both extensive and current with outside board positions on market-leading media corporations. He has a 20-plus year track record of entertainment, broadcast, and new media success. Mr. McCormick served as Chief Executive Officer at iVillage Inc. since July 2000 and served as its Chairman since April 2001 and President from April 2000 to July 2000. He was the founder and President at McCormick Media from 1998 to April 2000.
He held various other positions in the sales, marketing, and research areas including the Chief Executive Officer and President at Lifetime Entertainment Services Inc. from 1984 to 1993. From 1993 to 1998, Mr. McCormick served as the President and Chief Executive Officer at Lifetime Television Network. At Lifetime, he is credited with creating the “Lifetime Television for Women” positioning as well as conceiving and launching the Lifetime Movie Network. He held executive positions at The Samuel Goldwyn Company, Cable Health Network, Petry Television, and KCOP-TV. Mr. McCormick has been the Chairman of LIN TV Corp. since October 3, 2006 and LIN Television Corp. since September 2006. He has been Chairman of Everyday Health, Inc. since March 2008. He has been a Director of Lucid Commerce, Inc. since July 29, 2011, Everyday Health, Inc. (formerly Waterfront Media, Inc.) since March 2003 and Travora Media, Inc. since 2008. He serves as a Director of Streetmail.com, Zilo.com, Myers Consulting Group., and Travel Ad Network.
Mr. McCormick is also a board member of Wayport. He is a member of Board of Trustees of American Management Association. He served as a Director of iVillage Inc. since February 1999. He served as a Director of MarketWatch, Inc. (formerly MarketWatch.com Inc.) since December 16, 2003. Mr. McCormick received an M.B.A. from the Columbia University School of Business and a B.A. in Speech and Communications from the University of Dayton.
The Advisory Board.
Mike Keriakos
Michael Keriakos is the co-founder and President of Everyday Health. Keriakos oversees Everyday Health’s revenue-generating activities including business development, marketing, and advertising sales.
Prior to founding Everyday Health, Keriakos served as Director of Sponsorships at Beliefnet, Inc.; developed and implemented a customer acquisition program for iVillage, which generated 4,000 customers and six figures in revenue; and developed and implemented marketing strategies for TheStreet, Doughnet, GovBargains, and Dietsmart where he helped establish and implement Dietsmart’s online marketing programs.
Keriakos also served as the Director of Business Development and Membership Acquisition for FamilyPoint, which was acquired by iVillage for $30 million.
Keriakos graduated from Wilfrid Laurier University in Waterloo, Ontario.
The Advisory Board.
Mike Marquez
Michael Marquez is a founding partner of CODE Advisors.
Previously, he was the Executive Vice President, Strategy and Corporate Development for CBS Interactive. Marquez previously served as Director of Corporate Development at Yahoo, working directly with its executive management team on all acquisitions, investments and major strategic initiatives. In this role, Marquez played a leading role in the acquisition of 15 companies throughout the world, including Oddpost, Verdisoft, del.icio.us, Bix and Jumpcut.
Before going to Yahoo, he also served as a banker at Robertson Stephens, one of the preeminent Internet investment banks. Prior to that, Marquez was a founding member of the Internet Center of Excellence at Andersen Consulting (now Accenture), which at the time was charged with overseeing the firms first foray into the Internet, as well as developing website strategies for clients.
The Advisory Board.
Peter Pham
Peter is a passionate entrepreneur and advisor with roots in Southern California, starting his career with eight years in the enterprise hardware and software space. Having success in building companies ranging from solid state storage to SAS businesses, Peter then focused his time in the consumer internet space, moving to Silicon Valley in 2005 building companies like Photobucket.
As Vice President of Business Development at Photobucket, he was the fifth employee and was responsible for driving growth to 61M users and leading its $300M acquisition in 2007 to Fox Interactive Media, a division of News Corporation. Peter then turned his energy in helping people save money as CEO of BillShrink from inception to their 1st Million users in a little over a year. Continuing the journey of building early stage companies Peter was the co-founder & President of Color exploring the future of mobile and social interactions through proximity. Most recently he spent time as a 2nd time Entrepreneur In Residence at Trinity Ventures identifying great LA companies to invest in like BeachMint.
Delivering a quality online experience: StyleCaster can create exclusive, custom marketing programs featuring original content, styling tools, and more that will meet your campaign objectives.
Video
Bring your brand message to life: Choose from our extensive video library or let StyleCaster create a custom video or video series for your brand. StyleCaster also offers :15 or :30 video commercials.
Mobile
Interactive mobile apps: We deliver both static and rich media ads across multiple platforms, including iPhone/iTouch/iPad, Android and Blackberry.
Social
Build credibility and trust: Connect with your audience on a more personal level with StyleCaster’s massive and loyal social following, including 70,000 Facebook fans, 70,000 Twitter followers, and highly-engaged users on Pinterest and Instagram. StyleCaster can leverage these audiences for contests and sweepstakes, as well as increase engagement on content.
Media
StyleCaster offers standard IAB display units, high-impact custom units including interactive makeover tools, 100% SOV Homepage roadblocks, and full-page skins.
Style As A Service (SaaS)
Style as a Service (SaaS) combines StyleCaster Media Group’s proprietary user data with MediaMath’s DSP technology stack, giving your brand access to the universe of qualified and engaged style enthusiasts. Advanced targeting in brand-safe environments leads to impressive results and high CTRs.
Newsletter Sponsorships
StyleCaster offers five newsletters focusing on everything from beauty and fashion to luxury and celebrity. StyleCaster newsletters are delivered to up to 1.1 million active subscribers who have signed up to receive this targeted information.
Custom Dedicated Emails
Engage readers with your message: StyleCaster will create an exclusive email customized to your brand’s objectives that will build awareness, introduce special offers, and more. The e-mail will be sent to opt-in subscribers matching your target demographic.
StyleCaster Launches First Independent Publisher Resource, “The Masthead”
Bloggers and independent publishers can build their blogs into businesses with premium content, tools and workshops
StyleCaster X Look/See Launch Limited Edition art basel eyewear collection
Two design and digital innovators team up with their new companies to create an ode to Miami style.
StyleCaster Acquires Daily Makeover To Create Industry-Leader
StyleCaster will deliver an unprecedented experience to consumers and brands with Daily Makeover’s massive scale and proprietary technology.
StyleCaster Launches the First Homepage for Style
Readers, publishers, brands, and thought-leaders can now share and discover their style on this new, collaborative platform
StyleCaster confirms series A-1 Funding with leading Silicon Valley and Alley Investors Facebook, MySpace, Yahoo! and Zynga veterans join on as company solidifies profitability and positions to become the center of style conversation
StyleCaster Rolls Out Plan to Redefine Media Buying in the Style Industry New platform gives brands simultaneous access to both highly integrated advertising buys and scale
StyleCaster is a fast-growing company with a fast-paced work environment, and we’re always on the hunt for smart, passionate new members to add to our team. From editors and developers to sales staffers and junior team members, the StyleCaster staff is a hard-working and agile bunch that’s as thrilled about the world of style and beauty as our readers are. Join us!
Makeover Solutions Client Services
Makeover Solutions, a StyleCaster Media Group Company, is the global leader in providing white label software solutions that power digital Try On!s for beauty and accessory brands to increase sales and customer engagement. Our technology is multi-platform, and accessible from a multitude of destinations including Online, Mobile, Social, and In-Store. Makeover Solutions was founded in 1999 and is based in New York City. For more information about Makeover Solutions and StyleCaster visit www.StyleCasterMedia Group.com.
Makeover Solutions is seeking a Client Service Representative with a proven track record of managing client relationships with large-scale brands in an online environment. The ideal candidate will have a positive attitude and the need to please clients at every turn, while effectively managing client expectations and demands. The candidate is a creative thinker and always thinks of ways to get the job done while continuously growing the business. Candidate should have experience in working with software solutions and liaising between the sales team, project management team and the Client.
StyleCaster Media Group is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and thrives with our Team.
Responsibilities:
Communicate and liaise between sales team, tech team, and client regarding design, timelines, project status, feedback, and approvals
Manage all aspects of licensing projects from preliminary project planning through development and launch with Project Manager
Development of production schedules including client-facing timelines and status reports
Work closely with Licensing Team to identify project conflicts and resource gaps
Acts as lead contact for client production resolution
Cross-sell/up-sell clients on new features and products
Understand the client’s business need and develop appropriate strategies, pricing and implementations
Develop relationships with third-party agencies
Collect and analyze project stats and present them to the client and internal team
Serve as primary point of contact for client renewals
Qualifications:
5-10 years of experience in online media/eCommerce/technology
Strong Client Service and communication skills
Experience in technology platforms
A passion for the Beauty and Fashion Industries
Highly organized and detail oriented
Ability to recognize challenges, solve problems, and communicate with team members effectively
Leadership of internal team briefings, coordination of meeting scheduling and agendas, and documentation of progress
Ability to handle multiple deadlines and priorities
Strong written and verbal skills and ability to work in a fast paced creative environment
Bachelor’s Degree required
Apply:
Email join@stylecaster.com with “Client Services ” in the subject line. Please include your resume and salary requirements.
Technical Project Manager
Detailed Job Description to come
Developer
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences, and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMediaGroup.com.
StyleCaster is seeking a Developer with 3 – 5 years experience who will work in collaboration with great engineers. We have the intellectual capital and several years under our belt to maintain an environment that is fast paced but slow and methodical when necessary so that we never sacrifice quality. We value every employee’s opinion and management is fluid and always open to new ideas. We strive to make the bounds of your imagination the only limit and will provide all the tools you need to succeed. StyleCaster is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).
Responsibility:
Collaborate with great engineers on cross browser and platform development with HTML5, node.js, Python, Objective C and Java.
Create games and rich UI’s in the fashion and beauty space.
Cut your teeth on all the HTML5 APIs.
Be a pioneer in Canvas implementation.
Qualifications:
You must be a Javascript optimization and framework ninja.
Experience with node.js and HTML5 APIs.
Optional previous experience might include opencv, svg, gtk+, webgl, as3, three.js, python, objective C.
Responsive design flows from your fingers.
Iterative development and a strong motivation to meet milestones.
GitHub (or similar) profile with open-source contributions.
Bachelors Degree required, related degree preferred.
Apply:
Please email join@stylecaster.com with “Developer” in the subject line. Please include your resume and salary requirements. Local candidates only.
Senior Producer
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. The privately held company was founded in 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMediaGroup.com.
StyleCaster is seeking a Senior Producer with a proven track record of creating innovative and exciting visual experiences. The ideal candidate will have 3-5 years experience in production, as well as a keen awareness of the fashion, beauty, and lifestyle digital landscape. StyleCaster is a fast-growing company with a fast-paced work environment, so we’re looking for a self-starter and quick learner who adapts easily and works well with our team.
Responsibility:
Collaborate with editorial and sales departments to conceptualize and produce high-gloss content for our four editorial properties
Work closely with photographers and video producers to manage projects through each phase of production
Oversee day to day studio operations including budget, production schedules, and equipment maintenance
Plan and organize locations, talent, crew, equipment and supplies for all productions
Work with editorial team to maintain working archive of creative assets, contracts, etc.
Qualifications:
Well-versed in video production, photo production and research, as well as production on-location and in-studio
Ability to guide production on set with confidence, directing freelance talent to achieve creative goals
Possessed of an extensive resource of production contacts, including freelance talent and location services in New York and Los Angeles
Ability to communicate effectively with photographers, videographers, and editors
Ability to develop estimates, oversee budgets, and negotiate rates
Working knowledge of Final Cut Pro, Premiere, and Adobe Creative Suite as well as experience with various codecs and compressions
Familiarity with YouTube channels and Web media a plus
Can work independently and meet strict deadlines
Has a collaborative spirit, can-do attitude, and a sense of play
Bachelors Degree required, related degree preferred
Apply:
Email join@stylecaster.com with “Senior Producer” in the subject line. Please include a cover letter, resume, salary requirements, and link to portfolio.
Senior Graphic Designer
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. The privately held company was founded in 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMedia Group.com.
StyleCaster is seeking a Senior Graphic Designer with a proven track record of creating innovative and exciting visual experiences integrated into editorial content. The ideal candidate will have 3-5 years experience in graphic design, as well as a keen awareness of the fashion, beauty, and lifestyle digital content landscape. StyleCaster is a fast-growing company with a fast-paced work environment, so we’re looking for a self-starter and quick learner who adapts easily and works well with our team.
Responsibility:
Work in collaboration with editors and creative director to create artwork that distinctly reflect each of StyleCaster’s fashion and beauty brands
Coordinate efforts with our marketing and advertising departments to support branded content initiatives
Conceptualize and illustrate challenging editorial concepts through design
Collaborate with teammates in the product, sales, and technology departments
Help manage day-to-day design needs of the edit team, working with freelancers where applicable, to make sure artwork is completed on a deadline
Help mentor junior designers and interns.
Qualifications:
Bachelor’s degree or equivalent in graphic design or web design
3-5 years experience in graphic/interactive design, preferably for a digital media company
Strong talent for all elements of design, layout and typography
Detail-oriented, with an ability to manage multiple projects simultaneously and communicate effectively with fellow team members
Proficient with Illustrator, Photoshop, InDesign
Working knowledge of HTML, CSS, Flash, GUI design and intuitive navigation schemes a plus
Strong interest in the latest web technologies and social media, as well as an awareness of the latest design trends and technologies
Strong time management, communication, and interpersonal skills.
Experience in Beauty and Fashion content is a plus.
Apply:
Email join@stylecaster.com with “Senior Designer” in the subject line. Please include a cover letter, resume, salary requirements, and link to portfolio.
Ad Operations Coordinator
The Ad Operations Coordinator will be a key member of our Operations and Finance teams & work closely with our clients, partners, Sales team, and Creative team. The ideal Ad Operations Coordinator candidate has a strong knowledge of the online advertising space, with prior experience as a trafficker or similar ad operations role. StyleCaster is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team and shows exceptional attention to detail.
Responsibilities:
Collaborate with Sales Account Executives and Account Managers to execute on sold campaign by trafficking ads to StyleCaster’s media properties
Test and schedule creative to ensure timely start and full delivery of campaigns.
Monitor and optimize campaigns to ensure accurate delivery and strong performance.
Take on projects to improve processes and maintain ad serving capabilities.
Work across functions with operations, client service, and finance to facilitate and execute the billing process and resolve any discrepancies
Educate & guide clients/partners on best practices & proactively address areas where improvement is needed.
Qualifications
1-3 years of relevant work experience in trafficking, invoicing and online advertising as well as experience with a major ad-serving platform. (DFP)
Strong computer skills with a working knowledge of entire Microsoft Office suite and an expertise in Excel
Demonstrated ability to
work independently in a fast paced environment
manage multiple client accounts and internal projects concurrently
achieve deadlines while still paying attention to details
Exceptional written & verbal communication skills
Bachelor’s Degree required
Preferred Qualifications
Account Management experience a plus.
Strong knowledge of / familiarity with third-party tracking/reporting systems (i.e. DART, Atlas, Pointroll, Mediaplex, etc)
Knowledge of XML, Fiddler/Charles/HTTPWatch, Basecamp
Apply
Email join@stylecaster.com with “Advertising Operations Coordinator” in the subject line. Please include your resume and salary requirements.
Data Analyst
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences, and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCaster.com.
Do you love data? Does the thought of improving numbers like Page Views per Visitor, Avg Time on Site, Customer Lifetime Value, and Acquisition Rate excite you? Would you never leave home without a control group in your back pocket? Then this job might be for you! In this role, you’ll join our new Analytics & Business Intelligence team, focused on helping us “be awesome with data”. This grandiose mission includes building out internal and external reporting processes and systems, conducting focused & exploratory analysis to drive actionable insights, owning data collection and storage, managing internal data and analytics tools, driving optimization efforts including A/B and multivariate testing, asking the right questions and answering them through data. StyleCaster is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).
Responsibilities:
Developing internal reports
Analyzing patterns and trends in customer behavior in our desktop & mobile sites, smartphone apps, and on-site and licensed tools and content
Partnering with Product & Tech teams to test and measure the impact of new ideas and optimizations
Designing and verifying web tracking on our sites & tools to ensure robust, accurate data
Working with our Content teams to translate performance data into actionable insights
Providing relevant data to our Sales and Marketing teams for presentations, client reports, and renewal and upsell opportunities
Qualifications:
Minimum 3 years experience in analysis-focused or data-focused role, e.g. Web Analytics, Strategy Consulting, Investment Banking, Data Science, or Business Intelligence
Bachelors or Masters Degree in an analytical or technical field such as Business, Finance, Engineering, Economics, Statistics, Mathematics, or Computer Science.
Experience with web analytics tools, e.g. Google Analytics, Omniture, CoreMetrics, WebTrends
Strong Microsoft Excel and PowerPoint/KeyNote skills
Experience working with data using tools/languages such as SQL, SPSS, R
Preferred: Experience or familiarity with Business Intelligence tools such as Tableau, IBM Cognos, MicroStrategy, Pentaho, SAP, QlikView, Microsoft PowerPivot/Power View
Excellent personal organization and time management skills
Strong interpersonal skills & demonstrated success in fast-paced, team-oriented environments
A passion for making everything better through data!
Apply:
Please email join@stylecaster.com with “Data Analyst” in the subject line. Please include your resume, cover letter, and salary requirements.
Sales Director
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCaster.com.
StyleCaster is poised for continued success and high growth. With best in class leadership, a unique market position and high quality content, the opportunity is to build the fastest growing digital media business in women’s lifestyle. The Sales Director is responsible for driving advertising and sponsorship revenue through direct sales (prospecting, closing business and managing renewals) within a defined territory as well as being accountable for a quarterly sales quota. The Sales Director will continually prospect for new business opportunities, build strategic relationships and secure incremental/growth revenue. The candidate must be extremely knowledgeable and passionate about online media and the web as a marketing platform — especially conversational media (blogs, Twitter, social networks, online video, etc.), be detail-oriented and have a proven track record of profitable sales, relationship building, and customer retention. Successful candidates will also demonstrate an ability to listen well to client needs and have the creativity to develop advertising programs that exceed their expectations.
Responsibilities
Develop target list and initiate contact with potential customers
Consistently meet or exceed sales goals
Sell consultative programs utilizing digital, mobile and social media product offerings
Break new business, working through agency and client direct channels
Expand StyleCaster’s presence in priority advertiser and agency marketing organizations; establish and cultivate relationships with key decision-makers
Utilize all available tools to expertly and properly represent StyleCaster in the advertising community, including extensive face-to-face meetings, phone calls, and email
Demonstrate outstanding organization, preparation, and public speaking abilities
Successfully negotiate advertising sales commitments, both for new and renewal accounts, that are consistent with the company’s business objectives
Requirements
5 years of media experience, preferably in digital
Contacts in the following categories preferred: Fashion, Beauty
Proven track record of meeting and exceeding revenue goals
Demonstrated success at growing revenue at a startup or early stages media company
Solid contacts at key clients and agencies
Ability to think and plan strategically
Demonstrated knowledge in wide variety of interactive advertising concepts, practices and procedures, preferably including online advertising technology
Intelligence, positive attitude, enthusiasm, high energy, sense of humor
Comfort working in a fast-paced, hands-on, rapidly changing environment
Apply
Please contact join@stylecaster.com with “Sales Director” in the subject line.
Video/Content Producer
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCaster.com.
We are looking for a versatile video professional that can meet the day-to-day needs of our branded content team and editorial content team while reporting directly to our head of production. An enthusiast of fashion, design, and beauty is strongly preferred, as you will be submerged in the world of beauty and fashion at all times.
Roles & Responsibilities:
Execute and deliver brand specific video content across the StyleCaster family of websites (websites include StyleCaster News, The Vivant, Beauty High, and Daily Makeover)
Shoot various content for each website often on the fly, on location and in the studio
Edit short form BTS featurettes, how-to videos, profiles, and occasional branded videos
Mix audio for final export
Final export of projects
Manage post production workflows
Troubleshoot edit workstations technical problems
Work closely with the Editor-in-Chief, Creative Director, and Head of Production
Experience and Qualifications:
Fluency in Final Cut Pro, Brightcove (or other streaming agency)
Experience doing Color Correction with either Apple Color, FCP, or Davinci software.
Experience with edit workflows under tight deadlines
Experience with multiple video codecs
Established communication and organizational skills
Ability to manage multiple projects at once
Creative eye, creative problem solver
Understanding and executing of Photography (Bonus)
Basic understanding of Adobe Creative Suite (Bonus)
1 – 2 years of working experience preferred
Bachelor’s degree in either film, communications, or equivalent strongly preferred
Apply:
Email join@stylecaster.com with “Associate Video Producer” in the subject line. Please include your resume and links to samples of your previous work.
Senior Web & UI Designer
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. The privately held company was founded in 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCaster.com.
StyleCaster is looking for a freelance and/or full-time Web UI Designer in New York City.
Responsibility:
Designing the look & feel for our various web and mobile products, Fashion and Beauty editorial sites, and evolving the brands for our portfolio of sites.
Work in collaboration with product strategy, marketing, and engineering to create and test prototypes of new application concepts.
Demonstrate a strong ability to tactically address and be the advocate for user-centered design with the team, as well as clients.
Be responsible for developing and managing appropriate design deliverables, from UI prototypes and mock-ups to full finished web site interface designs.
Develop designs for new brands as well as translating existing brands to an online environment.
Qualifications:
Bachelor’s degree or equivalent in graphic design or web design
5-7 years experience in graphic/interactive design
Strong talent for all elements of design, layout and typography
Have a love of detail oriented work
Proficient with Illustrator, Photoshop, Fireworks (optional)
A working knowledge of HTML , CSS, Flash, InDesign
Have a strong understanding of latest web technologies, social media and their capabilities
Fundamental understanding of GUI design and intuitive navigation schemes
Strong time management, communication, and interpersonal skills
Ability to manage multiple projects simultaneously and to keep abreast of innovative design trends and technologies
Experience in Beauty and Fashion is an extra plus
Apply:
Email join@stylecaster.com with “Web UI Designer” in the subject line. Please include a cover letter, resume and link to portfolio.
Account Manager
StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCaster.com.
StyleCaster is seeking a motivated, energetic, self starting individual with digital media experience to join the sales team of a rapidly growing and well known collection of premium Fashion, Beauty and Lifestyle sites. The ideal candidate is detail oriented, works well in a team environment, and is passionate about digital media, great content, providing stellar customer service, and understanding and meeting client’s needs intelligently and creatively.
Responsibilities
Pre Sale
Assist Account Executives with media plans
Provide Account Executives with specs
Enter media plans into iDesk, Mediavisor, etc
Post Sale
Manage all campaigns from start to finish
Traffic tags to ad ops
Compile screenshot decks and weekly status updates
Track campaign performance regularly and recommend optimizations based on performance and key client KPIs
Maintain and manage campaign tracking documents and inventory calendars
Serve as a day to day contact for all advertising campaigns
Write business correspondence for existing and new clients
Work with Director of Client Services and Finance team to reconcile billing discrepancies
Qualifications
Bachelor’s Degree
1 – 2 years minimum experience in a Digital Media role:
Digital Sales Assistant and/or
Digital experience at a Media Agency
Apply
Email join@stylecaster.com with “Account Manager” in the subject line.
Analytics & Business Intelligence
StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Analytics & Business Intelligence team in our offices, located in Midtown Manhattan.
The JTM will assist in the company’s internal and client-facing reporting and analysis, web analytics, and data tracking efforts.
The ideal candidate will have the following qualifications and skills:
Must be highly organized, resilient, motivated and self directed
Strong quantitative and analytical skills
Highly proficient in Excel and working with data
Must have exceptional attention to detail and follow up skills
Education and/or work experience in Business, Economics, Statistics, Analytics, Business Intelligence, IT, or Computer Science fields
Applicants should have an interest in learning about data and analytics in digital media and ideally also have a love of fashion, beauty, and all things style. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.
StyleCaster will give school credit but applicants are not required to receive credit.
To apply for the internship, please send your resume to intern@stylecaster.com with “Analytics & Business Intelligence JTM” in the subject line.
Business
StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Business team in our offices, located in Midtown Manhattan.
The JTM will assist in the company’s finance, accounting, and data analysis efforts.
The ideal candidate will have the following qualifications and skills:
Highly organized, resilient, motivated and self directed
Exceptional attention to detail and follow up skills
Strong quantitative and analytical skills
Highly proficient in Excel
Applicants should have an interest in learning the business of digital media and ideally also have a love of fashion, beauty, and all things style. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.
StyleCaster will give school credit but applicants are not required to receive credit.
To apply for the internship, please send your resume to intern@stylecaster.com with “Business JTM” in the subject line.
Technology
StyleCaster needs Junior Team Members (JTMs) to assist the Technology team in our offices, located in Midtown Manhattan.
Are you a developer interested in getting real world experience in a development shop that builds IPhone/Android apps and high quality responsive websites?
We use HTML5, node.js, PHP, WordPress, .NET, Objective C, Java, Python and deploy on App Engine and AWS.
When you’re done you’ll have a portfolio of professional web and native applications.
StyleCaster will give school credit but applicants are not required to receive credit.
To apply for the internship, please send your resume to intern@stylecaster.com with “Tech JTM” in the subject line.
Sales & Marketing
StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Sales team in our offices, located in Midtown Manhattan.
The JTM will assist in the company’s business development and sales efforts, which include internal business management as well as sales lead generation. The JTM’s responsibilities will include market research for both endemic and non-endemic brands, presentation development, working closely with the entire StyleCaster team to develop sales opportunities and helping in various other business development tasks.
The ideal candidate will have the following qualifications and skills:
Must be highly organized, resilient, motivated and self directed
Ability to verbalize concepts and effectively pitch new ideas, campaigns and company platform
Must have exceptional attention to detail and follow up skills
Exhibit excellent writing, research, personal networking and presentation skills
Strong quantitative and analytical skills
Highly proficient in Keynote & Excel
Applicants should have knowledge of the fashion media industry and a love for all things fashion. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.
StyleCaster will give school credit but applicants are not required to receive credit, and fashion magazine experience is not an absolute requirement. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.
To apply for the internship, please send your resume to intern@stylecaster.com with “Sales JTM” in the subject line.
We are always accepting applications all year round!
Photography
StyleCaster needs enthusiastic Junior Team Members (JTMs) to join our office, located in Midtown Manhattan, in the following areas:
Photography
StyleCaster has a proprietary in-house studio utilizing cutting edge digital techniques. Students would have the ability to experience all facets of the 100% digital studio from working with models, lighting design, still life, and product photography, retouching, styling, digital asset management, and location shoots. Students should major in or be interested in photography, have experience and a willingness to learn about digital photography and the role it plays on the web and ecommerce. Skills with Digital SLR’s, and Adobe creative Suite are preferred.
StyleCaster will give school credit but applicants are not required to receive credit, and fashion magazine experience is not an absolute requirement. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.
To apply for the PHOTOGRAPHY internship, please send an e-mail and an attached resume and links to a portfolio to intern@stylecaster.com, with “Photo JTM” in the subject line.
We are always accepting applications all year round!
Graphic Design
StyleCaster needs enthusiastic Graphic Design Junior Team Members (JTMs) to assist on projects from various departments at our office, located in Midtown Manhattan.
You will play a key role in creating visual content to be used on StyleCaster’s website in addition to creating graphics and illustrations for internal projects.
The ideal candidate should be familiar with Photoshop, InDesign, and Illustrator. Applicants should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.
StyleCaster will give school credit but applicants are not required to receive credit. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.
To apply for the internship, please send your resume and portfolio to intern@stylecaster.com with “Graphic Design JTM” in the subject line.
We accept applications on a rolling bases.
Beauty Editorial
StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Beauty Editor in our offices, located in Midtown Manhattan.
JTMs will assist the Editors with research for the production of beauty, fashion, style, and lifestyle stories on the site. They will also assist on shoot days in the studio.
Applicants should have knowledge of the beauty industry and a love for all things beauty. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.
StyleCaster will give school credit but applicants are not required to receive credit.
To apply for the internship, please send your resume to intern@stylecaster.com with “Beauty JTM” in the subject line.
Fashion Editorial
If fashion is your thing and you want to be part of something revolutionary, drop us a line!
StyleCaster is looking for ambitious, talented and creative Junior Team Members to assist the Editorial Content and Fashion teams.
All editorial applicants must possess strong editing and proofreading skills, and basic knowledge of Photoshop is a plus.
If you want to work in our fashion closet, as a styling assistant on our shoots, PREVIOUS FASHION CLOSET AND/OR SHOWROOM EXPERIENCE IS A MUST!!
You should be up to date on breaking fashion industry news, and be as familiar with prominent bloggers as you are with international editors.
We want you to think outside of the box and pitch story ideas to the editors, and you should be able to hit the ground running, producing content your first day on the job. Needless to say, you should be familiar with the voice and the content of StyleCaster if you apply.
You just might be the right guy or gal for the job if you can:
Tell us why Proenza Schouler is called Proenza Schouler.
Name the hip hop sensation that Alexander Wang is apparently taking to the MET Ball.
Tell us about Charlotte Free‘s latest beauty gig.
Go up to industry greats like Anna Sui and Simon Doonan with a tape recorder and get a quick quote without chickening out.
If this sounds like your dream job, contact us ASAP! E-mail your resume and a couple of writing samples to intern@stylecaster.com with “Fashion Closet JTM”, “Vivant JTM”, “Fashion Editorial JTM” or “Social Media JTM” as the subject line.
Contact
Contact Us
49 West 27th Street Studio A
New York City, NY 10001
646.300.8372 Info@StyleCaster.com
