• SheKnows

    SheKnows Media acquired StyleCaster Media Group on August 18, 2014.

    Read more

  • StyleCaster

    We are a social media company powered by premium content, connecting readers and style enthusiasts with brands and experts.

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  • Our Mission

    Our goal is to bring style to the people, empowering our readers to discover and share their style through inspiring features and expert advice.

    Read more

  • Advertising

    StyleCaster talks to today’s woman across all phases of her life, and StyleCaster’s goal is to be the place for her to look good and feel good.

    Read more

StyleCaster Media Group

StyleCaster is the high-growth media and ad-tech company that layers patented technology over premium editorial content to make fashion and beauty actionable for brands and consumers.

Founded in 2009 and based in New York City, we operate four media properties, and have partnered with more than 80 top-tier advertising partners since launch.

Our expansive portfolio includes the flagship property StyleCaster, as well as Beauty High, Daily Makeover, and The Vivant. In 2014, StyleCaster Media Group was acquired by SheKnows Media, an award-winning women’s lifestyle media platform and family of top lifestyle sites with a network of 43 million unique visitors per month (comScore).

Our Mission

Our goal is to bring style to the people, empowering millions of readers to discover and share their style through inspiring features, expert tips, and innovative resources.

Through our portfolio of editorial properties—StyleCaster, Beauty High, The Vivant, and Daily Makeover—we offer an optimistic, tactical approach style from every angle. Through the fast-growing StyleCaster Community, we offer our readers a new way to engage with style and beauty content—and then share it!

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The Team.

Ari S. Goldberg

Founder and CEO

Founding partner and CEO of StyleCaster Media Group, Goldberg is responsible for all aspects of the company’s business operations and development. He is an innovative entrepreneur with multi-faceted expertise in marketing, strategy, pop culture, consumer behavior, and business development.

Prior to launching StyleCaster in 2008, Goldberg served as Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. He worked closely with some of the world’s best-known brand equities including Nike, Coca-Cola, Wrigley’s and Microsoft.

Previous to LRMR, Goldberg was Director of Business Development for Steve Stoute at Translation Consultation + Brand Imaging. The firm combines pop culture and strategic brand positioning to connect Fortune 500 companies to the mindsets of young adults.

In addition to StyleCaster, Goldberg is also the co-founder of Sociocast Networks, a real-time social intelligence platform. He has been instrumental in starting such successful ventures as Last Pictures, Qwiki and Contender, among others.

Goldberg holds undergraduate degrees in economics and political science, as well as a master’s degree in sports business from New York University. He currently resides in New York City.

david_goldberg

The Team.

David Goldberg

Co-Founder and President

As co-founding partner and director of sales for StyleCaster Media Group, David Goldberg spearheads revenue-generating partnerships and the company’s day-to-day sales activity. He comes to the StyleCaster team with a background in style and consumer technology, as well as a genuine passion for his clients’ success.

Goldberg made the move to StyleCaster after working at CNET, which he joined in 2006. There, he handled the executive sales for both financial and consumer companies based in New York, Connecticut and San Francisco. Goldberg’s high-profile client roster included American Express, LG, IBM, Sony, Starwood Hotels, Toyota, Heineken, Gillette, Xbox, Gap and Victoria’s Secret.

Prior to CNET, Goldberg served as executive understudy to the founder and CEO of Theory, a high-end contemporary apparel label.

Goldberg holds a Bachelor of Science degree from New York University, where he studied political science with a minor in film. He resides in New York City.

laurel_pinson

The Team.

Laurel Pinson

Editor-in-Chief

As Editor in Chief of StyleCaster Media Group, Laurel Pinson steers the content and editorial strategy for all of the StyleCaster properties.

Laurel comes to StyleCaster from NBC Universal, where she spearheaded fashion and shopping content as a managing editor in the company’s Local Media division. There, she leveraged her previous experience at Lucky magazine and AOL Stylelist to foster the company’s growth in the digital lifestyle sector.

In addition to her digital duties at NBC, Laurel served as the face of fashion for NBC New York on New York Live, WNBC, and most notably Taxi TV. Laurel has been a style contributor to various national and local broadcast outlets, including CBS Early Show and NBC’s Today show.

Laurel graduated from Yale University summa cum laude with degrees in English and Theater Studies.

Audience

Data Points* Index
Household Income of $100K 148
Women 18 – 34 years 129
Provide Frequent Advice On:
Online Shopping/E-commerce 251
Restaurants/Bars 227
Beauty/Cosmetics 222
Seek/Post Products Reviews** 222
Posted Photos to A Social Networking Site** 171
Purchased Fragrances Online** 403
Purchased Jewelry Online** 367
Heavy Spending On Clothes/Shoes/Accessories 165
Purchased Women’s Clothing Online 122

Ad Solutions

Fully Integrated Custom Programs

Delivering a quality online experience: StyleCaster can create exclusive, custom marketing programs featuring original content, styling tools, and more that will meet your campaign objectives.

Video

Bring your brand message to life: Choose from our extensive video library or let StyleCaster create a custom video or video series for your brand. StyleCaster also offers :15 or :30 video commercials.

Mobile

Interactive mobile apps: We deliver both static and rich media ads across multiple platforms, including iPhone/iTouch/iPad, Android and Blackberry.

Social

Build credibility and trust: Connect with your audience on a more personal level with StyleCaster’s massive and loyal social following, including 70,000 Facebook fans, 70,000 Twitter followers, and highly-engaged users on Pinterest and Instagram. StyleCaster can leverage these audiences for contests and sweepstakes, as well as increase engagement on content.

Media

StyleCaster offers standard IAB display units, high-impact custom units including interactive makeover tools, 100% SOV Homepage roadblocks, and full-page skins.

Style As A Service (SaaS)

Style as a Service (SaaS) combines StyleCaster Media Group’s proprietary user data with MediaMath’s DSP technology stack, giving your brand access to the universe of qualified and engaged style enthusiasts.  Advanced targeting in brand-safe environments leads to impressive results and high CTRs.

Newsletter Sponsorships

StyleCaster offers five newsletters focusing on everything from beauty and fashion to luxury and celebrity. StyleCaster newsletters are delivered to up to 1.1 million active subscribers who have signed up to receive this targeted information.

Custom Dedicated Emails

Engage readers with your message: StyleCaster will create an exclusive email customized to your brand’s objectives that will build awareness, introduce special offers, and more. The e-mail will be sent to opt-in subscribers matching your target demographic.

  • Advertising / Case Studies

Case Studies

  • carrie_color

    The Carrie Diaries

  • clear_color

    Clear

  • coke_color

    Diet Coke

  • samsung_color

    Samsung Galaxy Note

  • DKNY_color

    DKNY

  • pacsun_color

    PacSun

  • pink_color

    Victoria’s Secret Pink

  • burberry_color

    Burberry

The Carrie Diaries

#MYCARRIESTYLE  INSTAGRAM CONTEST & SERIES

  • To build excitement for the new TV show based on the best-selling prequel to “Sex and the City,” StyleCaster partnered with The CW to produce #MyCarrieStyle.
  • This original Instagram contest called on users to channel their inner Carrie Bradshaw by showing us their 80’s style!
  • Entering was easy; users simply submitted a personal photo with the hashtag #MyCarrieStyle.
  • To get users’ creative juices flowing, StyleCaster featured some of the characters' best ’80s looks in a custom gallery. Midway through the contest, we also showcased some our favorite user submissions.
  • One lucky contestant won a $500 gift card courtesy of StyleCaster and “The Carrie Diaries.”

ALL ACCESS ROADBLOCK  HIGH IMPACT & MEDIA

  • The CW also received an 800x800 video unit designed exclusively for “The Carrie Diaries.”
  • When users visited any of our owned sites, they were greeted by this custom overlay which included a sneak peak at the new series, tune-in information, and links to the show’s official site.

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  • case_carrie_diaries_02

Clear

OFFICIAL LAUNCH PARTNER OF THE VIVANT

  • In September 2012, Clear became the launch partner of our new lifestyle property, TheVivant.com.
  • The Vivant is the ultimate resource for living the life you've always imagined - from travel and food to fashion and culture, and everything in between.
  • Throughout the year, Clear received 100% SOV.

SNACKABLE CONTENT  SLIDESHOW SERIES

  • Clear’s partnership included a 12-part series that offered readers fashion, beauty and lifestyle advice.
  • From 10 Splurge-Worthy Boots to Secret Bars Across The Country, each slideshow helped readers maximize their evening out and have the #BestNightEver (#BestNightEver was Clear’s initiative, encouraging women to go out and have a great night).

HOW TO HAVE #THEBESTNIGHTEVER  VIDEO SERIES

  • The Vivant teamed up with Jeannine Morris, Founder of BeautySweetSpot.com, to take users inside her life.
  • Recently named one of the world’s top bloggers by Glamour, Jeannine showed viewers how to have the #BestNightEver in some of her favorite cities.
  • For each city (Las Vegas, NYC and Miami), Jeannine hosted two custom videos introducing viewers to the best clubs, speakeasies, salons, spas, and more.

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Diet Coke

STAY EXTRAORDINARY  PLATFORM

  • StyleCaster and Diet Coke fueled movers and shakers on their paths to extraordinary with around-the-clock editorial updates:

9am - Fashion Forecast

11am - Entertainment Scoop

3pm - Music & Art Mix

5pm - Career Report

7pm - Reality Check

  • Diet Coke’s content updates were posted on our homepage and lived within a branded Stay Extraordinary channel.

PRESS

  • Diet Coke’s partnership with StyleCaster yielded press mentions from media outlets including AdWeek, DailyFinance, AdAge, and Diet Coke via Facebook.

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Samsung Galaxy Note

SIDEWALK COUTURE  SLIDESHOW SERIES

  • StyleCaster teamed up with Samsung Galaxy Note to create the six-part series Sidewalk Couture.
  • Kicking off during NYFW and continuing throughout Samsung’s flight, StyleCaster photographed the most fashionable passersby.
  • Using the S-Pen on the Samsung Galaxy Note, we then tagged every Sidewalk Couture image to break down the featured trends and call out our favorite seasonal pieces.

NOTEWORTHY NEWBIES  SLIDESHOW SERIES

  • While it may seem that new designers sprout out of nowhere, in actuality, most creatives work around the clock for years before making it big.
  • To celebrate the work, dedication and creativity of two up-and-coming design stars, StyleCaster partnered with Samsung Galaxy Note to produce the slideshow series Noteworthy Newbies.
  • Through photos and written copy, Noteworthy Newbies gave users a glimpse inside the studios and lives of Rachel Antonoff and Timo Weiland.

  • case_samsung_02
  • case_samsung_01

DKNY

SHOW ME SOMETHING NEW YORK  VIDEOS & POSTS

  • StyleCaster tapped five real New Yorkers, who each embodied a different NYC neighborhood, to style DKNY's fall collection and share their personal stories.
  • While their wardrobe choices revealed a unique side of each guest stylist, we wanted to know more about their New York states of mind - from their personalities to why they thrive in the greatest city on earth.
  • DKNY’s Show Me Something New York content series consisted of six original videos and fifteen editorials.

CONTENT DISTRIBUTION

  • StyleCaster shared all Show Me Something New York video and editorial content with DKNY.
  • Shoppers were able to find the personalities they related to best, check out their stories, and purchase their styled looks without leaving DKNY.com.
  • StyleCaster and DKNY also shared all original content through their social media pages.

PRESS

  • DKNY and StyleCaster’s Show Me Something New York partnership received press mentions from multiple outlets including WWD and New York Mag.

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PacSun

CALIFORNIA SUNSATIONS  DEDICATED SERIES

  • StyleCaster Media Group partnered with PacSun to produce California Sunsations, a six-part content series that explored some of the best spots in California for eating, drinking, shopping, and more!
  • Written by a California native, each guide focused on a different West Coast city (San Francisco, Venice Beach, Long Beach, San Diego, Hollywood, Oakland), providing sunsational recommendations for travelers and residents alike.

CALIFORNIA SUNSATIONS  DOWNLOADABLE PDF

  • PacSun’s California Sunsations series concluded with a comprehensive PDF for our on-the-go users!

  • case_PacSun_01
  • case_PacSun_02

Victoria’s Secret Pink

STYLE COACH  SLIDESHOW SERIES

  • StyleCaster leveraged our relationship with five top-tier bloggers to create PINK's NFL series, Style Coach. 
  • Each fashion blogger visited her local PINK store where she styled her perfect game day looks.
  • All five slideshows boasted the style influencers' love for their home teams and the PINK NFL Collection.

STYLE COACH  BLOGGER DISTRIBUTION

  • Each blogger (a.k.a. 'Style Coach') created an original post on her personal site and took to her social media pages to promote PINK’s content.

FASHION CHANNEL  ROADBLOCK

  • PINK’s NFL Collection standard IAB units (300x250, 300x600, 160x600 & 728x90) were fixed across StyleCaster.com's Fashion Channel.

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Burberry

CUSTOM TEMPERATURE MODULE

  • In collaboration with Burberry, StyleCaster Media Group built The Moment, a custom module that provided style enthusiasts with their current temperature (based on IP address), along with suggested products to suite their local conditions.
  • All click-to-purchase products were available at Burberry.com.
  • Depending on each user’s location, Burberry’s temperature module displayed one of five conditions (Hot, Warm, Cold, Hot & Rainy, or Cold & Rainy).

DISTRIBUTION

  • Burberry’s The Moment temperature module ran on rotation across StyleCaster.com.

  • case_Burberry_02
  • case_Burberry_01

The Carrie Diaries

#MYCARRIESTYLE  INSTAGRAM CONTEST & SERIES

To build excitement for the new TV show based on the best-selling prequel to “Sex and the City,” StyleCaster partnered... Read more »

ALL ACCESS ROADBLOCK  HIGH IMPACT & MEDIA

The CW also received an 800x800 video unit designed exclusively for “The Carrie Diaries.” When users visited any of our... Read more »
  • case_carrie_diaries_01
  • case_carrie_diaries_02

Clear

OFFICIAL LAUNCH PARTNER OF THE VIVANT

In September 2012, Clear became the launch partner of our new lifestyle property, TheVivant.com. The Vivant is the ultimate resource for... Read more »

SNACKABLE CONTENT  SLIDESHOW SERIES

Clear’s partnership included a 12-part series that offered readers fashion, beauty and lifestyle advice. From 10 Splurge-Worthy Boots to Secret... Read more »

HOW TO HAVE #THEBESTNIGHTEVER  VIDEO SERIES

The Vivant teamed up with Jeannine Morris, Founder of BeautySweetSpot.com, to take users inside her life. Recently named one of... Read more »
  • case_clear_01
  • case_clear_02
  • case_clear_03

Diet Coke

STAY EXTRAORDINARY  PLATFORM

StyleCaster and Diet Coke fueled movers and shakers on their paths to extraordinary with around-the-clock editorial updates: 9am - Fashion Forecast... Read more »

PRESS

Diet Coke’s partnership with StyleCaster yielded press mentions from media outlets including AdWeek, DailyFinance, AdAge, and Diet Coke via Facebook.... Read more »
  • case_dietCoke_01
  • case_dietCoke_02

Samsung Galaxy Note

SIDEWALK COUTURE  SLIDESHOW SERIES

StyleCaster teamed up with Samsung Galaxy Note to create the six-part series Sidewalk Couture. Kicking off during NYFW and continuing... Read more »

NOTEWORTHY NEWBIES  SLIDESHOW SERIES

While it may seem that new designers sprout out of nowhere, in actuality, most creatives work around the clock for... Read more »
  • case_samsung_02
  • case_samsung_01

DKNY

SHOW ME SOMETHING NEW YORK  VIDEOS & POSTS

StyleCaster tapped five real New Yorkers, who each embodied a different NYC neighborhood, to style DKNY's fall collection and share... Read more »

CONTENT DISTRIBUTION

StyleCaster shared all Show Me Something New York video and editorial content with DKNY. Shoppers were able to find the... Read more »

PRESS

DKNY and StyleCaster’s Show Me Something New York partnership received press mentions from multiple outlets including WWD and New York Mag.... Read more »
  • case_DKNY_01
  • case_DKNY_02
  • case_DKNY_03

PacSun

CALIFORNIA SUNSATIONS  DEDICATED SERIES

StyleCaster Media Group partnered with PacSun to produce California Sunsations, a six-part content series that explored some of the best... Read more »

CALIFORNIA SUNSATIONS  DOWNLOADABLE PDF

PacSun’s California Sunsations series concluded with a comprehensive PDF for our on-the-go users!... Read more »
  • case_PacSun_01
  • case_PacSun_02

Victoria’s Secret Pink

STYLE COACH  SLIDESHOW SERIES

StyleCaster leveraged our relationship with five top-tier bloggers to create PINK's NFL series, Style Coach.  Each fashion blogger visited her local PINK... Read more »

STYLE COACH  BLOGGER DISTRIBUTION

Each blogger (a.k.a. 'Style Coach') created an original post on her personal site and took to her social media pages... Read more »

FASHION CHANNEL  ROADBLOCK

PINK’s NFL Collection standard IAB units (300x250, 300x600, 160x600 & 728x90) were fixed across StyleCaster.com's Fashion Channel.... Read more »
  • case_VictoriaSecret_01
  • case_VictoriaSecret_02
  • case_VictoriaSecret_03

Burberry

CUSTOM TEMPERATURE MODULE

In collaboration with Burberry, StyleCaster Media Group built The Moment, a custom module that provided style enthusiasts with their current temperature (based... Read more »

DISTRIBUTION

Burberry’s The Moment temperature module ran on rotation across StyleCaster.com.... Read more »
  • case_Burberry_02
  • case_Burberry_01

The Carrie Diaries

#MYCARRIESTYLE  INSTAGRAM CONTEST & SERIES

To build excitement for the new TV show based on the best-selling prequel to “Sex and the City,” StyleCaster partnered... Read more »
case_carrie_diaries_01

ALL ACCESS ROADBLOCK  HIGH IMPACT & MEDIA

The CW also received an 800x800 video unit designed exclusively for “The Carrie Diaries.” When users visited any of our... Read more »
case_carrie_diaries_02

Clear

OFFICIAL LAUNCH PARTNER OF THE VIVANT

In September 2012, Clear became the launch partner of our new lifestyle property, TheVivant.com. The Vivant is the ultimate resource for... Read more »
case_clear_01

SNACKABLE CONTENT  SLIDESHOW SERIES

Clear’s partnership included a 12-part series that offered readers fashion, beauty and lifestyle advice. From 10 Splurge-Worthy Boots to Secret... Read more »
case_clear_02

HOW TO HAVE #THEBESTNIGHTEVER  VIDEO SERIES

The Vivant teamed up with Jeannine Morris, Founder of BeautySweetSpot.com, to take users inside her life. Recently named one of... Read more »
case_clear_03

Diet Coke

STAY EXTRAORDINARY  PLATFORM

StyleCaster and Diet Coke fueled movers and shakers on their paths to extraordinary with around-the-clock editorial updates: 9am - Fashion Forecast... Read more »
case_dietCoke_01

PRESS

Diet Coke’s partnership with StyleCaster yielded press mentions from media outlets including AdWeek, DailyFinance, AdAge, and Diet Coke via Facebook.... Read more »
case_dietCoke_02

Samsung Galaxy Note

SIDEWALK COUTURE  SLIDESHOW SERIES

StyleCaster teamed up with Samsung Galaxy Note to create the six-part series Sidewalk Couture. Kicking off during NYFW and continuing... Read more »
case_samsung_02

NOTEWORTHY NEWBIES  SLIDESHOW SERIES

While it may seem that new designers sprout out of nowhere, in actuality, most creatives work around the clock for... Read more »
case_samsung_01

DKNY

SHOW ME SOMETHING NEW YORK  VIDEOS & POSTS

StyleCaster tapped five real New Yorkers, who each embodied a different NYC neighborhood, to style DKNY's fall collection and share... Read more »
case_DKNY_01

CONTENT DISTRIBUTION

StyleCaster shared all Show Me Something New York video and editorial content with DKNY. Shoppers were able to find the... Read more »
case_DKNY_02

PRESS

DKNY and StyleCaster’s Show Me Something New York partnership received press mentions from multiple outlets including WWD and New York Mag.... Read more »
case_DKNY_03

PacSun

CALIFORNIA SUNSATIONS  DEDICATED SERIES

StyleCaster Media Group partnered with PacSun to produce California Sunsations, a six-part content series that explored some of the best... Read more »
case_PacSun_01

CALIFORNIA SUNSATIONS  DOWNLOADABLE PDF

PacSun’s California Sunsations series concluded with a comprehensive PDF for our on-the-go users!... Read more »
case_PacSun_02

Victoria’s Secret Pink

STYLE COACH  SLIDESHOW SERIES

StyleCaster leveraged our relationship with five top-tier bloggers to create PINK's NFL series, Style Coach.  Each fashion blogger visited her local PINK... Read more »
case_VictoriaSecret_01

STYLE COACH  BLOGGER DISTRIBUTION

Each blogger (a.k.a. 'Style Coach') created an original post on her personal site and took to her social media pages... Read more »
case_VictoriaSecret_02

FASHION CHANNEL  ROADBLOCK

PINK’s NFL Collection standard IAB units (300x250, 300x600, 160x600 & 728x90) were fixed across StyleCaster.com's Fashion Channel.... Read more »
case_VictoriaSecret_03

Burberry

CUSTOM TEMPERATURE MODULE

In collaboration with Burberry, StyleCaster Media Group built The Moment, a custom module that provided style enthusiasts with their current temperature (based... Read more »
case_Burberry_02

DISTRIBUTION

Burberry’s The Moment temperature module ran on rotation across StyleCaster.com.... Read more »
case_Burberry_01

Advertising contact advertise@stylecaster.com

In The News

08.18.14 Digiday SheKnows Gambles On The Platform Route
08.12.14 The Wall Street Journal SheKnows To Buy StyleCaster
11.1.13 PandoDaily This Whole Content and Commerce Thing Isn’t Dead Yet, According to StyleCaster
10.17.13 ClickZ The Next Iteration of Native Advertising Will Be Interactive
10.24.13 PandoDaily Kindness Won’t Solve the World’s Problems, and other lessons in buzz-building
09.12.13 Bloomberg TV’s Money Moves The ’50 most Stylish New Yorkers’ on StyleCaster
09.11.13 Yahoo! Finance via Nasdaq OMX StyleCaster to Ring the Nasdaq Closing Bell 
08.28.13 PandoDaily From Blog to Platform: StyleCaster Fashions Itself into a Tech Company with Makeover Solutions
07.26.13 Hamptons bareMinerals and StyleCaster Host The Lash Supper
07.10.13 US Weekly Hilaria Baldwin Poses for StyleCaster’s “Hamptons Most Stylish”
06.23.13 Business Insider StyleCaster Turns 5; Makeover Solutions Grows
06.11.13 Huffington Post 7 Sizzling Entrepreneurs Under 40 
05.31.13 Bloomberg TV’s Money Moves Connecting Viewers with Brands and Experts; StyleCaster CEO Ari Goldberg Discusses the Company’s Growth
04.16.13  The Hollywood Reporter THR Does The Coachella Party Circuit, featuring StyleCaster X UGG
04.15.13 Business Insider How Celebrities Party at Coachella
04.10.13 Racked What the StyleCaster Team Wears to Work 
02.12.13 New York Times TV’s TimesCast Beauty Blogging at Fashion Week, featuring BeautyHigh’s Rachel Adler
04.10.13 Racked What the StyleCaster Team Wears to Work 
04.06.12 New York Observer BetaBeat: StyleCaster and Etsy Unite To Bring High Fashion to the Masses
11.23.12 Fox Business Black Friday: More Holiday Shoppers Heading Online
11.09.12 New York Times TV’s TimesCast Zara finds success turning out cheap clothes with high-end style – featuring Laurel Pinson
10.17.12 New York Times TV’s TimesCast StyleCaster Acquires Daily Makeover
10.10.12 New York Post Style-ish Makeover merger
10.10.12 GigaOm Fashion site Stylecaster doubles its size with purchase of Daily Makeover
10.10.12 TechCrunch Stylecaster Acquires Beauty Tool and Facial Recognition Startup Daily Makeover
10.10.12 INC Haute Deal: StyleCaster Acquires Beauty Start-up Daily Makeover
10.10.12 VentureBeat StyleCaster acquires Daily Makeover, raises $2M in fresh funding
10.09.12 CNBC The New York Tech Takeover
09.05.12 VentureBeat StyleCaster Launches The Vivant, a destination for luxury-obsessed millennials (Exc)
08.20.12 Los Angeles Times StyleCaster’s 25 Most Stylish People
06.22.12 TODAY Show “Bridesmaids on a Budget” featuring Laurel Pinson 
03.07.12 The Next Web StyleCaster Wants to be the Front Page of the Internet…For Fashion
03.07.12 VentureBeat StyleCaster to Launch Redesign with Influence from Pinterest and Tumblr
01.18.12 Women’s Wear Daily P&G Pairs Up with StyleCaster
12.21.11 VentureBeat StyleCaster to Challenge Conde Nast with New Ad Platform, Style as a Service.
12.21.11 The Next Web StyleCaster features the IT Kids of 2011
11.25.11 FOX Business Are the Best Deals for Consumers Online? StyleCaster CEO Ari Goldberg Discusses
11.17.11 Mashable StyleCaster Media Group raises $1 million as it nears profitability.
09.15.11 INC Start-up Says, Move over Vogue.
09.06.11 Bloomberg TV’s Bloomberg West StyleCaster CEO Ari Goldberg’s Growth Strategy.
09.01.11 AdAge Diet Coke Pours on Marketing Activity.
08.18.11 Women’s Wear Daily DKNY, StyleCaster in new ad venture
08.15.11 AdWeek Diet Coke Gets New Look for Fall.
08.05.11 The Next Web StyleCaster CEO Picks Hist 12 Favorite Accounts to Follow on #FF
 

Press Releases

10.11.12 Download Leading Women’s Lifestyle Media Platform SheKnows Acquires StyleCaster
Deal Broadens SheKnows Media’s Fashion and Beauty Offering
10.11.12 Download StyleCaster Launches First Independent Publisher Resource, “The Masthead”
Bloggers and independent publishers can build their blogs into businesses with premium content, tools and workshops
12.07.12 Download StyleCaster X Look/See Launch Limited Edition art basel eyewear collection
Two design and digital innovators team up with their new companies to create an ode to Miami style.
10.10.12 Download StyleCaster Acquires Daily Makeover To Create Industry-Leader
StyleCaster will deliver an unprecedented experience to consumers and brands with Daily Makeover’s massive scale and proprietary technology.
03.07.12 Download StyleCaster Launches the First Homepage for Style
Readers, publishers, brands, and thought-leaders can now share and discover their style on this new, collaborative platform
08.16.11 Download StyleCaster Partners with DKNY on Its Newest Digital Marketing Campaign
DKNY selects new media channel to introduce “Something New York” Project
11.28.11 Download StyleCaster confirms series A-1 Funding with leading Silicon Valley and Alley Investors
Facebook, MySpace, Yahoo! and Zynga veterans join on as company solidifies profitability and positions to become the center of style conversation
12.21.11 Download StyleCaster Rolls Out Plan to Redefine Media Buying in the Style Industry
New platform gives brands simultaneous access to both highly integrated advertising buys and scale

 

 

Media contact marketing@stylecaster.com

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  • Alexandra Richards

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StyleCaster is a fast-growing company with a fast-paced work environment, and we’re always on the hunt for smart, passionate new members to add to our team. From editors and developers to sales staffers and junior team members, the StyleCaster staff is a hard-working and agile bunch that’s as thrilled about the world of style and beauty as our readers are. Join us!

Associate Editor, Daily Makeover

StyleCaster Media Group is hiring an Associate Editor who will help create the day-to-day content on DailyMakeover.com. The Associate Editor will work with the Editor and Beauty Director to brainstorm new rubrics and feature ideas, as well as help with syndication responsibilities and working with our patented Try On! technology. The ideal candidate will have 2-3 years of online editorial experience and a strong knowledge of the worlds of beauty, celebrity, and pop culture.

StyleCaster Media Group is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).

Responsibilities:

  • Brainstorm and write 4-5 stories per day—from news posts to galleries
  • Attend market events and cultivate working relationships with industry contacts
  • Assist in syndication and social media efforts
  • Take an active role in keeping our Try On! technology up-to-date and engaging

Qualifications:

  • Minimum 2-3 years of editorial experience
  • Bachelors Degree required
  • Exceptional writing skills and flawless grammar
  • Strong knowledge of the beauty industry—from trends to products to health
  • Working knowledge of WordPress or similar content management platform
  • Knowledge of SEO, online analytics preferred
  • Highly organized and able to thrive in a fast-paced, deadline-driven workplace
  • Committed to creating engaging, best-in-class content

Apply:

Please email join@stylecaster.com  with “Daily Makeover Associate Editor” in the subject line.  Please include your resume and salary requirements. Local candidates only.

Editor, Beauty High

StyleCaster Media Group is the media and advertising technology company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences, and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMediaGroup.com.

StyleCaster is hiring an Editor who will help generate the day-to-day content on BeautyHigh.com.  Responsibilities will range from writing and editing daily blog posts and galleries to spearheading original features. The Editor will work with the Beauty Director to develop and execute new initiatives—from seasonal content specials to photo series—in line with Beauty High’s ahead-of-the-curve beauty content.

The ideal candidate will have 4-5 years of editorial experience (a mix of online and print is preferred, but not mandatory) and a strong knowledge of the worlds of beauty, celebrity, and pop culture. Industry contacts and knowledge of photo and video shoot production is ideal, while knowledge of social media is a must.

StyleCaster Media Group is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).

Responsibilities:

  • Oversee Beauty High’s day-to-day editorial calendar
  • Brainstorm and write daily blog posts and galleries
  • Manage relationships with freelancers and oversee their content and pitches
  • Work with Beauty Director on larger features, SEO-driven topic pages, and tent-pole franchises on the editorial calendar
  • Take an active role in making sure content is both social media and syndication-friendly

Qualifications:

  • Minimum 4-5 years of editorial experience
  • Bachelors Degree required
  • Exceptional writing skills and flawless grammar
  • Working knowledge of WordPress or similar digital content management system
  • Knowledge of SEO, online analytics preferred
  • Highly organized and able to thrive in a fast-paced, deadline-driven workplace
  • Strong interest in social media, from Facebook and Twitter to Pinterest and Instagram
  • Committed to creating engaging, best-in-class content
  • Boasts existing industry relationships

Apply:

Please email join@stylecaster.com with “Beauty High Editor” in the subject line. Please include your resume and salary requirements. Local candidates only.

 

 

Developer

StyleCaster Media Group is the social media company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences, and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMediaGroup.com.

StyleCaster is seeking a Developer with 3 – 5 years experience who will work in collaboration with great engineers.  We have the intellectual capital and several years under our belt to maintain an environment that is fast paced but slow and methodical when necessary so that we never sacrifice quality.  We value every employee’s opinion and management is fluid and always open to new ideas.  We strive to make the bounds of your imagination the only limit and will provide all the tools you need to succeed.  StyleCaster is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).

Responsibility: 

  • Collaborate with great engineers on cross browser and platform development with HTML5, node.js, Python, Objective C and Java.
  • Create games and rich UI’s in the fashion and beauty space.
  • Cut your teeth on all the HTML5 APIs.
  • Be a pioneer in Canvas implementation.

Qualifications:

  • You must be a Javascript optimization and framework ninja.
  • Experience with node.js and HTML5 APIs.
  • Optional previous experience might include opencv, svg, gtk+, webgl, as3, three.js, python, objective C.
  • Responsive design flows from your fingers.
  • Iterative development and a strong motivation to meet milestones.
  • GitHub (or similar) profile with open-source contributions.
  • Bachelors Degree required, related degree preferred.

 Apply:

Please email join@stylecaster.com with “Developer” in the subject line. Please include your resume and salary requirements.  Local candidates only.

Managing Editor

StyleCaster Media Group is the media and advertising technology company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences, and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMediaGroup.com.

The Managing Editor will be a key member of our Editorial team and work closely with our design, analytics, and sales teams. The ideal candidate will have 6-8 years of experience in editorial, and should be possessed of a keen awareness of the fashion, beauty, and lifestyle digital landscape. StyleCaster is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).

Responsibilities:

  • Oversee operations side of StyleCaster Media Group’s editorial department, which includes StyleCaster, Beauty High, The Vivant, and Daily Makeover
  • Organize the team’s editorial and production calendars, including branded content
  • Manage the team’s budget, contributors, invoicing, and general group administration
  • Spearhead our content syndication efforts, including edit partnerships and our blogger network
  • Work with our sales and branded content teams to make sure programs and sponsorships are executed on deadline
  • Take active role in editorial’s day-to-day SEO efforts, as well as analytical reports and insights

Qualifications:

  • 6-8 years of editorial experience and a successful history of managing editorial operations for a small team—from editorial and production calendars to freelance budget
  • Experience with site analytics, SEO, keyword tracking, and related reporting tools
  • Track record of helping to build syndication efforts to outlets like Yahoo! Shine and other blogs, as well as an existing network of editors and bloggers in the digital lifestyle space
  • Experience collaborating with sales and branded content departments
  • Working knowledge of WordPress and a strong editing background
  • Whip-smart copy-editing skills and a strong sense of editorial voice
  • Ability to juggle multiple projects simultaneously, balancing department needs that are both creative and analytical
  • Possessed of exceptional time management skills; comfortable working under tight deadlines
  • Experience in style and/or beauty editorial
  • A healthy sense of curiosity and an analytical sensibility
  • Bachelors Degree required

Apply:

Please email join@stylecaster.com with “Managing Editor” in the subject line. Please include your resume and salary requirements.  Local candidates only.

Senior Web & UI Designer

 StyleCaster Media Group is the media and advertising technology company for people that have a passion for style and culture. This disruptive digital media company empowers style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences, and integrated advertising solutions for all of its online destinations. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster visit www.StyleCasterMediaGroup.com.

StyleCaster is a fast-growing company with a fast-paced work environment, so we are looking for a self-starter and quick learner who fits with our culture and works well with our team (i.e. fun, energetic, and cheeky, while maintaining a sophisticated aesthetic).

Responsibility:

  • Designing the look & feel for our various web and mobile products, Fashion and Beauty editorial sites, and evolving the brands for our portfolio of sites.
  • Work in collaboration with product strategy, marketing, and engineering to create and test prototypes of new application concepts.
  • Demonstrate a strong ability to tactically address and be the advocate for user-centered design with the team, as well as clients.
  • Be responsible for developing and managing appropriate design deliverables, from UI prototypes and mock-ups to full finished web site interface designs.
  • Develop designs for new brands as well as translating existing brands to an online environment.

Qualifications:

  • Bachelor’s degree or equivalent in graphic design or web design
  • 5-7 years experience in graphic/interactive design
  • Strong talent for all elements of design, layout and typography
  • Have a love of detail oriented work
  • Proficient with Illustrator, Photoshop, Fireworks (optional)
  • A working knowledge of HTML , CSS, Flash, InDesign
  • Have a strong understanding of latest web technologies, social media and their capabilities
  • Fundamental understanding of GUI design and intuitive navigation schemes
  • Strong time management, communication, and interpersonal skills
  • Ability to manage multiple projects simultaneously and to keep abreast of innovative design trends and technologies
  • Experience in Beauty and Fashion is an extra plus 

Apply:

Email join@stylecaster.com with “Web UI Designer” in the subject line. Please include a cover letter, resume and link to portfolio.  Local candidates only

Social Media

StyleCaster is looking for 2 enthusiastic Junior Team Members (JTMs) to assist the Social Media team in our offices, located in Midtown Manhattan. This is an unpaid internship. Applicants must be available 2-3 days a week (no weekends).

 

Qualifications include:

-Strong knowledge of all social media platforms (Facebook, Twitter, Pinterest, Instagram)

-Hardworking, motivated team player

-Familiarity with all 4 StyleCaster Media Group sites: StyleCaster, Beauty High, Daily Makeover, The Vivant

-Strong writing & communication skills

-Ability to work in a very fast-paced, dynamic environment

 

Applicants should have knowledge of the fashion media industry and a love for all things fashion, beauty & related lifestyle topics. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.

StyleCaster will give school credit but applicants are not required to receive credit, and fashion magazine experience is not an absolute requirement. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.

To apply for the internship, please send your resume as well as links to any social profiles/blog posts to intern@stylecaster.com with “Social Media JTM” in the subject line.

Analytics

StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Analytics & Business Intelligence team in our offices, located in Midtown Manhattan.

The JTM will assist in the company’s internal and client-facing reporting and analysis, web analytics, and data tracking efforts.

The ideal candidate will have the following qualifications and skills:

  • Must be highly organized, resilient, motivated and self directed
  • Strong quantitative and analytical skills
  • Highly proficient in Excel and working with data
  • Must have exceptional attention to detail and follow up skills
  • Education and/or work experience in Business, Economics, Statistics, Analytics, Business Intelligence, IT, or Computer Science fields

Applicants should have an interest in learning about data and analytics in digital media and ideally also have a love of fashion, beauty, and all things style. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.

StyleCaster will give school credit but applicants are not required to receive credit.

To apply for the internship, please send your resume to intern@stylecaster.com with “Analytics & Business Intelligence JTM” in the subject line.

Technology

StyleCaster needs Junior Team Members (JTMs) to assist the Technology team in our offices, located in Midtown Manhattan.

  • Are you a developer interested in getting real world experience in a development shop that builds IPhone/Android apps and high quality responsive websites?
  • We use HTML5, node.js, PHP, WordPress, .NET, Objective C, Java, Python and deploy on App Engine and AWS.
  • When you’re done you’ll have a portfolio of professional web and native applications.

StyleCaster will give school credit but applicants are not required to receive credit.

To apply for the internship, please send your resume to intern@stylecaster.com with “Tech JTM” in the subject line.

Sales & Marketing

StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Sales team in our offices, located in Midtown Manhattan.

The JTM will assist in the company’s business development and sales efforts, which include internal business management as well as sales lead generation. The JTM’s responsibilities will include market research for both endemic and non-endemic brands, presentation development, working closely with the entire StyleCaster team to develop sales opportunities and helping in various other business development tasks.

The ideal candidate will have the following qualifications and skills:

  • Must be highly organized, resilient, motivated and self directed
  • Ability to verbalize concepts and effectively pitch new ideas, campaigns and company platform
  • Must have exceptional attention to detail and follow up skills
  • Exhibit excellent writing, research, personal networking and presentation skills
  • Strong quantitative and analytical skills
  • Highly proficient in Keynote & Excel

Applicants should have knowledge of the fashion media industry and a love for all things fashion. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.

StyleCaster will give school credit but applicants are not required to receive credit, and fashion magazine experience is not an absolute requirement. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.

To apply for the internship, please send your resume to intern@stylecaster.com with “Sales JTM” in the subject line.

We are always accepting applications all year round!

Graphic Design

StyleCaster needs enthusiastic Graphic Design Junior Team Members (JTMs) to assist on projects from various departments at our office, located in Midtown Manhattan.

You will play a key role in creating visual content to be used on StyleCaster’s website in addition to creating graphics and illustrations for internal projects.

The ideal candidate should be familiar with Photoshop, InDesign, and Illustrator. Applicants should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.

StyleCaster will give school credit but applicants are not required to receive credit. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.

To apply for the internship, please send your resume and portfolio to intern@stylecaster.com with “Graphic Design JTM” in the subject line.

We accept applications on a rolling bases.

Beauty Editorial

StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Beauty Editor in our offices, located in Midtown Manhattan.

JTMs will assist the Editors with research for the production of beauty, fashion, style, and lifestyle stories on the site. They will also assist on shoot days in the studio.

Applicants should have knowledge of the beauty industry and a love for all things beauty. They should be creative, hardworking, detail oriented, and ready to bring new ideas to the internship.

StyleCaster will give school credit but applicants are not required to receive credit.

To apply for the internship, please send your resume to intern@stylecaster.com with “Beauty JTM” in the subject line.  Please indicate which of our beauty sites most interests you!

Style & Lifestyle Editorial

If fashion, beauty, and style are “your thing” and you want to be part of something revolutionary, drop us a line!

StyleCaster is looking for ambitious, talented and creative Junior Team Members to assist the Editorial Content and Fashion teams.

All editorial applicants must possess strong editing and proofreading skills, and basic knowledge of Photoshop is a plus.

You should be up to date on breaking fashion industry and/or celebrity news, and be as familiar with prominent bloggers as you are with international editors.

We want you to think outside of the box and pitch story ideas to the editors, and you should be able to hit the ground running, producing content your first day on the job. Needless to say, you should be familiar with the voice and the content of StyleCaster if you apply.

You just might be the right guy or gal for the job if you can:

  • Tell us why Proenza Schouler is called Proenza Schouler.
  • Name the hip hop sensation that Alexander Wang is apparently taking to the MET Ball.
  • Tell us about Charlotte Free‘s latest beauty gig.
  • Go up to industry greats like Anna Sui and Simon Doonan with a tape recorder and get a quick quote without chickening out.

Please indicate which of our sites most interests you!

If this sounds like your dream job, contact us ASAP! E-mail your resume and a couple of writing samples to intern@stylecaster.com with “Fashion Closet JTM”, “Vivant JTM”, “Fashion Editorial JTM” or “Social Media JTM” as the subject line.

Contact

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Contact Us

440 Ninth Avenue, 11th Floor
New York City, NY 10001
646.300.8372
Info@StyleCaster.com